White paper is not so plain anymore

Few organizations are prepared to revamp their print and mail organization overnight—but even fewer are prepared to stand still as the industry discovers innovative ways to cut costs and connect with customers.

One of the more dramatic shifts in production mail involves the growing interest in plain white paper. In this new print-to-mail environment, companies can say goodbye to pre-printed forms and start each job with blank paper and white envelopes. The reasons are simple enough: inkjet technology now delivers the speed, print quality and perpiece affordability that mailers demand.

By combining high-performance printing with data-driven, high-integrity software, you can print black and white or full color, variable content “on-the-fly” as part of your normal print and mail production run.

The two sides of white: cost reduction and revenue growth
If you are like many organizations, you have a process in place that involves pre-printed forms, inserts, buckslips and envelopes—so this may be a great place to start identifying opportunities to reduce cost and generate new revenue.

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