Director of Marketing
Better serve your healthcare clients
Read how an industry leader is transforming healthcare communications.
White paper is not so plain anymore
Breaking your reliance on pre-print can lead to lower costs and new revenue.
Drive increased direct mail response
Increase open rates with personalized, high-impact messaging on the outside of the envelopes.
The Rx for Healthcare Insurance Communications
Discover ways health insurance providers can gain and retain customers, change customer behaviors, nurture loyalty and build trust.
Finding Cross-Sell Opportunities
Cross-selling opportunities are abundant through the use of transpromotional marketing.
Marketing Through Direct Mail and Email
Today's multi-channel strategies demand more sophisticated techniques for managing customer communications.
Driving Traffic to Websites
QR ("quick response") codes can help drive traffic - and business - to existing web sites.
Integrated Marketing
Keeping up with social media in today's multi-channel communications environment.
Customer Lists
Maintaining lists - for operations and for other departments - can be an ongoing challenge. It can also lead to significant savings.
Document Preparation and Optimization
Creating marketing materials in an efficient, cost effective way, is an everyday challenge.
The New Personalization
Personalization is all about the data - it's how you collect, manage, and use it.
Harnessing the Power of Personalization
Personalization is the new "buzz" word in marketing and can help grow revenues.
Growing Revenues
Maximizing the space on statements - that are already being sent out to customers - can be a great way to generate additional revenue.